Apparel
I'm a Dad… — emotional intelligence for men and boys
A new script for fatherhood
I'm a Dad…
The beginning of a sentence every man finishes for himself. Apparel, programs, and tools for dads choosing emotional intelligence over the script they were handed.
01
Strength
Emotionally engaged is the strong version.
02
Counter-cultural
A progressive answer to the red-pill script.
03
Real
Built by a stay-at-home dad. No theory, no preaching.
The Brand
A pen,
not a script.
I'm a Dad… is the umbrella for a growing ecosystem of projects with one purpose: equipping men and boys with emotional intelligence and regulation tools to cultivate healthy masculinity and empathy.
I'm a Dad who listens. I'm a Dad who apologizes. I'm a Dad who doesn't yell.— You write the rest.
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Warm
02
Direct
03
Unscripted
The Collection
Shop
Apparel, programs, and tools — every piece ladders up to the same mission.
Coming Soon
Dreamscape Bedtime Storybook
$18Coming Soon
Untitled — Next Drop
$0What We Make
Services & Programs
Apparel that signals
Branded hats and tees that say you're a dad who's choosing a different script.
Learn moreHERO Training
A complete framework for understanding and regulating your emotional reactions — in workshops and on demand.
Learn moreLifeJingle
Mantras, affirmations and values turned into earworms. Rhythm and rhyme, for parents and kids.
Learn moreDreamscape
Bedtime stories and characters that protect imagination and model emotional courage for the next generation.
Learn moreThe Ecosystem
Projects under the umbrella
Podcast
Dads Unfiltered
Honest conversations about fatherhood, feelings, and the work most men were never taught to do.
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Program
HERO Training
Workshop and digital program teaching emotional regulation through the HERO framework.
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TikTok
@dadding_daily
Dispatches from a stay-at-home dad — short, real, and counter-cultural by accident.
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IP
Dreamscape
A superhero who protects dreams and imagination. Stories, books, and an app where your child is the hero.
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Meet the Founder
Chris O'Neil
Chris is a writer, coach, and stay-at-home dad on a mission to bring emotional intelligence to men and boys. Through I'm a Dad…, he creates tools, content, and experiences designed to help men develop self-awareness, empathy, and the emotional skills most of us were never taught.
His work spans Dads Unfiltered, HERO Training, the Dreamscape character universe, and @dadding_daily on TikTok — all tied together by a single belief: emotionally engaged men make better fathers, partners, and people.
Inspired by fatherhood, grief, and a commitment to doing the inner work out loud, Chris turns personal experience into something others can actually use.
FAQ
Questions, answered
What does the ellipsis in the logo mean?
It's the beginning of a sentence every man finishes for himself. "I'm a Dad who listens." "I'm a Dad who apologizes." "I'm a Dad who doesn't yell." You write the ending.
Is this only for dads?
No. The work is built for men and boys, and plenty of partners, moms, and coaches use it too. If you want emotionally engaged men in your life, you're who we built this for.
What is HERO Training?
HERO stands for Happening, Experience, Response, Opportunity — a four-part framework for breaking down emotional reactions in real time so you can focus on what you actually control.
How do digital products get delivered?
Right after checkout you'll get an email with your download links and lifetime access. Programs play on any device.
Do you offer workshops or speaking?
Yes. HERO Training runs as a live workshop for parents and groups of men, and Chris is available for speaking engagements. Use the contact form below to start the conversation.
Write your scriptThe next generation
The next generation
is watching.
Join a growing community of dads choosing presence over performance. Start with a conversation — bring HERO Training to your group, or just say hi.
Get in Touch
Workshops, speaking, or just to say hi
Booking a HERO Training workshop, interested in speaking, or want to collaborate on something for dads? Send a note.